Custom Applications
AI Should Be Changing What Web Projects Cost. Here's What to Look For.
The way web projects get built has changed a lot in a short time. The way they get priced is still catching up
Read the noteInsights
Practical notes on ecommerce, web operations, custom tools, and equestrian technology.
Short, useful writing about the work itself—what actually helps stores, teams, and events run better.
- Shopify & Ecommerce
Your Shopify Store Doesn't Need a Rebuild. It Needs a Punch List.
A redesign feels like progress. Most of the time, a short, ranked list of fixes does more for an established store, faster and for less money.
Read the note - Equestrian Technology
What Happens When a Dressage Schedule Meets Reality
Every dressage schedule is perfect until the exhibitors see it. Then the first change request comes in.
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Topics
Writing will be organized across these areas.
Shopify & Ecommerce
Store operations, merchandising, and practical improvements.
Web Operations
Maintenance, process, and keeping sites healthy.
Custom Applications
Building right-sized internal tools.
AI & Search Visibility
How discovery is changing, in practical terms.
Equestrian Technology
Notes from the show office and the scheduling work.